Ecoreethi
Our Story
ECOREETHI is more than just a sustainable fashion label it is a heartfelt expression of gratitude to Mother Nature. Born from a vision to weave sustainability with soulful storytelling, ECOREETHI celebrates mindful living, rooted in culture, consciousness, and creativity.
The name itself reflects our philosophy: “Eco”, symbolizing our commitment to the environment, and “Reethi”, a Sanskrit word that means customs, values, and way of life. Together, ECOREETHI signifies living in harmony with Earth stylish, soulful, and sustainable.
Every piece we create is crafted with care, using eco-friendly fabrics like organic cotton, bamboo blends, and handwoven textiles. Our collections honor Indian artistry, with motifs inspired by folk traditions, indigenous stories, and timeless techniques thoughtfully reimagined for today’s world.
From hand-painted co-ord sets to statement kaftans, ECOREETHI invites you to wear your values with pride. For us, fashion is a form of Krutagya (gratitude) a conscious rebellion against fast fashion, and a celebration of soulful elegance.
Mission
To create timeless, eco-conscious fashion that honors nature, uplifts artisans, and inspires mindful living blending sustainability with soulful elegance.
Vision
To redefine fashion as a movement of gratitude and responsibility, where every outfit tells a story of culture, care, and conscious choices leading the way to a world where sustainability is the norm, not the exception.
Our Core Values
01
Sustainability
We are committed to eco-friendly practices, from materials to mindful production.
02
Cultural Respect
We celebrate and preserve India’s rich artistry and heritage.
03
Conscious Living
We believe fashion should reflect values, not just trends.
04
Creativity with Purpose
Each design is an artistic expression rooted in storytelling and meaning.
05
Gratitude (Krutagya)
At the heart of our work lies deep appreciation for Mother Nature, artisans, and mindful consumers.